In order to actively participate in the development and renewal of the Spanish market, SAB has decided to open a representative office in Madrid and to establish a sales tea

Paris – 20 December 2017. As part of its international growth, SAB Group announces that it will soon open a sales representation office in Madrid, in order to develop its presence on the Spanish market and partnerships. 

As Bertrand Blumereau, Head of Marketing in charge of International Development, explains: “For several months, we have noticed that the Spanish banking market has been undergoing a complete renewal and accentuating its growth. As everywhere in Europe, the big banks but also Fintech are developing new concepts and offers to which a player like SAB can fully contribute its know-how”. 

The method adopted to respond quickly to market demands is that of partnerships with large consulting or IT firms. This is why SAB’s presence will take the form of a Representative Office, located in Madrid and led by a Spanish Director who will ensure the link and development of partnerships.

“We expect a lot from this new structure because the needs are immense” adds Henri Assaf, General Manager of SAB. We already have several contacts with historical partners that we will concretize in the coming weeks to allow us to quickly respond to the numerous demands of the market. And if necessary, we will propose, as in France, a SaaS offer, which in all countries is the most appropriate response to changes and new opportunities.